5 Brothers
Freelance
SPRING 2025
Brand identity
5 Brothers is a family-owned Cuban coffee shop located in the heart of Key West. Since 1978, its been a local staple known for its, coffee, cuban sandwiches, and inviting charm. Our goal for the brand was to honor the shops heritage and retro roots while giving it a fresh, modern vibe that still feels fun, friendly, and unmistakably local.
design approach
5 Brothers was built to be dynamic. Using a brand spectrum approach, we’re able to move seamlessly between the classic look of “5 Brothers” and the playful, modern expression of “5 Bros.” This flexibility allows the brand to stay cohesive while connecting with both longtime locals and a new generation of visitors.
